AMAZON
Alexa+ & 1P Store Front
Creating a dynamic, scalable visual language tailored to function elegantly across the entire digital ecosystem, elevating art direction while maintaining utilitarian accessibility.
Outcomes
Data metrics
Unified Brand Architecture
Consolidated fragmented visual outputs into a single, functional aesthetic framework, aligning with strict brand directives.
Global Scaling
The asymmetric grid system was adopted globally, radically decreasing component build time across disparate internal teams.
Digital Experience
Building interactive experiences that pushed browser limits while maintaining the rigorous structural integrity required by a global tech leader.
Results
The most relevant results
Product was sold out in 3 days
Due to the efforts of several teams including the social marketing team, the product sold out in 3 days and was the most visited page in the history of the Google Store.
VERIZON
Communication Strategy
Rethinking the typographic hierarchy and visual cadence of how mobile networks communicate value to end-users.
Results
The most relevant results
MISC.
Archive & Concepts
A structured index of experiments, conceptual structural designs, and explorations outside the primary commercial scope.
